in designing the website for IMBOLC International Music Festival we set out to convey a current and uncluttered message. Our "modernist" design choices were informed by the decision to communicate a core disclosure that the Irish language and "traditional" Irish culture has abundant relevance for the future and should be celebrated in the wider context with other vibrant, regional European languages and traditions. In that regard we decided to eschew the accepted / recognisable visual cues from the "traditional" Irish cultural inventory and strike a bold, international and decidedly futurist visual tone. Our intention was to provoke and elicit strong views and thereby keep the cultural discourse alive.
We produced a chromatic, brand focused homepage and followed this through to the rest of the site while keeping the information clear and concise throughout.