We evolved a campaign for Derry Credit Union to illustrate and uphold the notion of "wish fulfilment" through sensible saving and sensible borrowing. The strength of the campaign was the concept of encouraging Union members to submit photos of their younger selves, what they wished for and how the Credit Union facilitated that wish in adulthood. The Credit Union is basically a bank owned by the people and therefore it seemed apt to encourage the people / the shareholders to claim ownership of their own promotional advertising and in essence to tell their own stories.
The concept has since been embraced by other members of the Credit Union Movement in Ireland.
“We love the concept behind this! It’s just what the Credit Union needs.”
Mary Crumley, Secretary of Derry Credit Union.