Centaur Fitness is a gymnasium / strength conditioning centre based in Belfast. The gym is run by Paul McIlroy who has devised a unique 12 Week Workout program from which he is fast gaining an international reputation. The Centaur logo / brand (and accompanying 12 Week Workout devise) is designed to connect with the classic "strong man" brands of yester year and therefore has allowed Centaur to enjoy a degree of "instant heritage", an effective strategy in a health oriented marketplace saturated with newbie companies.
The Centaur logo includes a side view of a traditional "hexagonal weight plate", so synonymous with traditional strength based training. It's use within the logo again subliminally underlines the assumed brand heritage. Zoocreative also designed the labeling for a proposed line of Centaur Fitness Supplements which have been developed to augment the gains made in the gym. Again the labels were designed to stand out, but at the same time evoke a degree of trust via product pedigree.